Reach OUT to the Gay Travel Market

WHY THE GAY MARKET
The travel industry seems to be engaged in a curious courtship. Its targets are gay travelers. During a recession, they apparently are the one group that doesn't change leisure habits too much, so airlines, hotels and tour operators are trying to win their business.

Gay Travellers are regarded as one of the most desirable demographic segments of the travel industry.  A vast body of demographic research shows a number of desirable characteristics about this group who:

• are brand loyal and reward businesses that specifically reach out to them;
• tend to be more frequent travellers with higher passport ownership;
• have the highest disposable income in all income brackets;
• respondents took a median of four leisure and business trips during the last twelve months
• GLBT consumers report on average they are likely to spend about $2,300 between May and August 2009 for both leisure and business travel
• average 29 nights away from home per year and average 6 nights away per trip;
• research and buy their travel online – 81% bought their airline tickets online;

INDUSTRY NEWS:
Read for yourself what the travel industry is saying about our target audience: 

August 2009

$71B US Gay Travel Market Shows Resilience in Recession – (May, 2009)

Buying Power of U.S. Gays and Lesbians to Exceed $835 Billion by 2011  (Jan 25, 2007)

$71B LGBT Tourism Trends (2008)

Canadian Gay Travel Market $9.4 Billion Annually

Canadian Gay Chamber invites $54 Billion US Gay Travel Market to visit Canada

http://www.etravelblackboard.com/What the Gay Market Want

http://www.etravelblackboard.com/Economic Power of Gay Market

http://www.etravelblackboard.com/In Bed with Gay Market

http://www.etravelblackboard.com/Loyalty of Gay Market

http://gaynewsbits.com/2008/04/03/canadian-gays-represent-100-billion-dollar-market/

http://www.sovo.com/Cities hustle for gay travelers

http://www.theage.com.au/news/news/visitors-head-to-lesbian-paradise-for-civil-unions

http://www.roymorgan.com/news/press-releases/2007/605/ 

THE GAY TRAVEL CHALLENGE!
Researching a trip – particularly a Gay friendly one – is hard:

• It's hard to find a good selection of printed Gay travel guides – even in major cities and in the best book shops
• Books and magazines have long print lead times, which means they'll be out of date as soon as they hit the shelves
• Locally available “pink guides” are discovered way too late in the trip-planning cycle – your best prospects have already landed, booked their accommodation, and planned their tours and activities before they stumble across one of these guides
• Local Gay newspapers are hard to find if you don't know a city, and they're too late to influence travellers' agendas and their biggest purchases
• We're a very diverse lot – we like our Gay spots, but we're tourists too and want a range of options presented to us

The best solution for you to be found at the right time is to advertise in an online guide presenting a full range of options and updated daily!  And that's QGuide.com!

INVEST BY REACHING OUT WITH QGUIDE
Invest in your business with QGuide.com and reach out to our community of Gay travellers.
Call QGuide.com to discuss how we can fit our Marketing Program with your current Marketing Strategy.

Contact: Jack Gonzalez | Sales Director - Australia

In Australia or Worldwide, email: SalesOZ@qguide.com  

In Europe, email: SalesEU@qguide.com 

In the USA, email: SalesUSA@qguide.com